My name is Paul Moore. I’m a freelance digital designer and programmer. This is where I show my work and explain the tools / processes I use to help my clients.


Divi sites, Standalone web designs, Static HTML/CSS/JS

Content is (unintuitively) difficult to present in a simple, yet effective way.  It needs to be fitting, digestible, among other things, in order to engage your visitors.  That’s what I offer.  I specialize in brochure, portfolio, and info sites, where this particular skill shines.

I typically use WordPress with the Divi theme builder to offer the best possible combination of convenience, design flexibility, and development speed.  For clients who wish to manage content in-house, I do brief, personalized video tutorials.

Web Apps

Internal business tools, SAAS (Software as a Service)

A web app differs from a site in that it’s more focused on functionality than displaying content.  But while many small businesses would benefit from having one, custom software is notoriously expensive.  I use modern technologies to make it affordable.

For web apps, I use Vue.js, the Quasar Framework, and Google Firebase.  This toolkit is scalable at every level, speeds up development, and offers real-time data sync, which you’ve come to expect from popular apps.

Why would you want or need a web app?

1. To simplify or automate business processes


I built a web app for a book publishing company that allows their authors to write a specific style of book in a guided manner.  The publisher has access to their authors’ work in one place and can provide templates, leave comments, or check on progress in real-time.

2. To sell access to an online tool / service


I was contracted to create a sales / field service management app for a home security company.  And, in turn, they were able to sign on some of the largest home security dealers in the country for the use of their own branded version of the app.

3. To interface with customers in a dynamic or tailored way


I was hired to create a landing page where customers opt in to receive text messages.  On the back end are a handful of custom admin tools for managing those signups and crafting / sending bulk SMS via Twilio.


simple, modern, geometric, typographic

Most popular logos are simple.  And there are many reasons for this.  They’re easier to remember, easier to use, timeless, etc…  But the kind of tasteful simplicity that people associate with quality requires experience and precision from the designer.  I offer these things to my clients.

Depending on the needs of the logo, I will use a variety of software, as they each have unique, powerful features.  I typically start with Affinity Designer because it’s the most performant with basic operations, and then use Adobe Illustrator or Inkscape for specific tasks.

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